Tune in and tune up: Podcasts for business and interest

If podcasts are your jam, here’s some popular podcasts that Desk Space members and other entrepreneurs are tuning into. Small Business Big Marketing Tim Reid hosts this podcast offering clever and effective marketing ideas and tips to help grow your business. Reid brings in business owners and marketing executives to talk about anything and everything small business, from how to create a viral video, to how to scale a business. “Great host, fantastic guests and really insightful.” – Joe Hughes, N O W! Communications How I Built This From NPR, Guy Raz dives into the stories behind some of

What’s in a name? A lot, when it comes to business.

Did you know PayPal was founded as Confinity? And eBay was first known as AuctionWeb? Finding a business name is part of establishing a brand identity. It can help set customer expectations, indicate the type of business, convey brand values and affect ROI. In fact, research shows that strong catchy names perform up to 33 per cent better on the stock market than weak names. A name can help a business stand out from competitors and draw customers’ attention, and it can encourage customers to feel a connection through emotion, curiosity or appeal. A name that is easy to

Maxwell Forest is charging ahead on the wireless tracker and recharge market

We want technology that makes our lives easier in this increasingly connected world. We also want technology that’s seamlessly integrated into our lives. So, while we live with and use more technology, it’s becoming less visible in the interests of becoming more functional. Maxwell Forest is a technology business designing products that achieve this goal. “The best technology is that which is totally inconspicuous,” says Phil Webster, head of operations at Maxwell Forest. The company sells the first super-slim credit-card-sized Bluetooth tracker; the first leather-fob Bluetooth key finder; and soon the first leather-fob Bluetooth key finder and wireless recharger.

How reading and responding to body language can help in business

The ability to read and respondto body language is a powerful tool. From grand gestures to subtle signals, body language is nonverbal communication that subconsciously reveals more than carefully chosen words. Scott Dolce, Head of Growth at property management company :Different, has an interest in body language that he is using to better engage with clients and ultimately win more business deals. We spoke to Scott about some of his tricks of the trade.   How did you become interested in body language?   It started off with an interest around how I could do my job better. I

Support and Success Come From Working Together

Startup founders have cited the help from coworking and mentorship as being most beneficial to their businesses, according to the 2018 Startup Muster Annual Report. Startup Muster’s 2018 report surveyed 1752 respondents in the startup sector, including founders, future founders and those who support the startup ecosystem. The results affirmed much of what we at Desk Space already know: support and success come from working together. Fifty-two per cent of respondents indicated that they worked in a coworking space, with 96 per cent of those respondents indicating they had benefited from help in a coworking space. Mentorship topped the

How overseas start-ups have expanded into the Australian market, based at Desk Space

Overseas tech start-ups often choose coworking spaces when establishing their overseas businesses, providing professional and personal benefits. Desk Space was home to Airbnb and Deliveroo when they launched and expanded in the Australian market. It continues to be home to Yieldify and Airsorted, and has recently welcomed Let’s Do This and Boohoo Group. We spoke to Yieldify and AirSorted about how they established and expanded their businesses in Australia and how coworking at Desk Space has benefited them. Founded by Jay and Meelan Radia in 2013, Yieldify helps online retailers optimise customer conversion rates by providing technology solutions that

Looking for additional financial support for your start-up or small business?

Research by PwCin 2013 found that the Australian tech-startup sector has the potential to contribute $109 billion, or four per cent, of GDP to the Australian economy and 540,000 jobs by 2033. Startups and entrepreneurs are a key of the NSW government’s plan to create new jobs and its Jobs for NSW program report released in 2016 centres on attracting large international companies to NSW, providing funding for local and regional SMEs and accelerating the growth of startups. There are a range of State and Federal government grants and initiatives that providefinancial support for small businesses and startups, as

HealthBank: coined a disruptor before it’s even launched

Desk Space Case Study: HealthBank has already been coined a disruptor before it’s even launched     Healthcare has traditionally been a face-to-face service, but telehealth alternative HealthBank is providing an online platform that’s beneficial to both patients and practitioners. HealthBank has already been coined a disruptor in the health industry and recognised by Westpac as a Business of Tomorrow. We spoke to Desk Space member Robbie Clark about the development of the telehealth venture.  Robbie has workedin private practice as a dietitian for 10 years and is passionate about preventative treatment. Based on his own experiences and by

Get the Best Out of Lean Start-up and Design Thinking

Design thinking and lean start-up are human-centric methods to create successful products using systematic, low-risk pathways designed to meet customer needs. Two Stanford Graduate School of Business faculty members: Stefanos Zenios, Investment Group of Santa Barbara Professor of Entrepreneurship and Matthew Glickman, lecturer in management and founder of BabyCenter and Merced Systems offer insights about where design thinking and lean start-up intersect and how to get the best out of both. “Every start-up is a series of hypotheses,” says Zenios. “Lean start-up provides a rigorous framework that you use to prove or disprove as many of these hypotheses as possible at

Why People Are Thriving In Co-working Spaces

Do you work better in a co-working space compared to a traditional office? Here’s why. If you’re a member of a co-working space chances are you are more productive, find greater meaning and purpose in your work and feel like you are part of a community, compared with those who do their jobs in traditional offices. In fact, research has foundthat people thrive (experience a sense of vitality and learning) in co-working spaces at higher levels than those in regular offices. So, what makes co-working spaces so effective in helping people thrive? Co-working aids productivity Co-workers have greater autonomy