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Category: General News

Alex Lawson + ARLO BLAK: Building a brand with design and social media
, General News

Alex Lawson + ARLO BLAK: Building a brand with design and social media

Design and social media are key components of establishing a retail brand. We spoke to Desk Space member Alex Lawson about the importance of branding and the power of social media in…

3 Books Every Entrepreneur Must Read w/ Steven Arthur
, General News

3 Books Every Entrepreneur Must Read w/ Steven Arthur

The start-up process is about learning, both firsthand and vicariously. Reading is one of the best ways to learn from others’ experiences and allows us to become better entrepreneurs. We spoke to…

Top Eight Tips for your next Pitch Desk
, General News

Top Eight Tips for your next Pitch Desk

Design-led Pitch Decks to Appeal to Investors   “A picture is worth a thousand words,” so the saying goes. And it certainly goes a long way when it comes to pitch decks.…

Gerber’s “lemonade stand” prototype
, General News

Gerber’s “lemonade stand” prototype

Insights from Joe Gerber: How to prototype a business Prototypes are one of the most important steps in the design process. Can prototyping also be applied to the business design process? A…

Branding: Closing the gap between your product and your audience
, General News

Branding: Closing the gap between your product and your audience

 Start-ups often fail because they don’t understand their target market’s motivations. They have fine- tuned their offering but lost sight of why. However, ‘why’ is critical to start-up success. ‘Why’ is understanding…

Don’t forget the finer details: A starter’s guide to starting a business
, General News

Don’t forget the finer details: A starter’s guide to starting a business

Don’t forget the finer details: A starter’s guide to starting a business Five top tips when starting your business because the devil, as they say, is in the detail. When it comes…

Find the market need: Design thinking for start-ups
, General News

Find the market need: Design thinking for start-ups

Test the waters with design thinking to increase your chances for success.   “No market need” is the main reason that start-ups often fail within their first 18 months. An offering may…

How age is a benefit rather than a barrier to being an entrepreneur
, General News

How age is a benefit rather than a barrier to being an entrepreneur

Age is an age-old argument when it comes to entrepreneurs, but late starters have the skills and knowledge that only come with experience. Our image of entrepreneurs in recent years is often…

Design thinking, lean start-up and agile: How to turn these buzzwords into start-up success
, General News

Design thinking, lean start-up and agile: How to turn these buzzwords into start-up success

What’s the difference between design thinking, lean start-up and agile? Here’s a quick guide to the entrepreneurial buzzwords and how to use them for greater success. As markets are more dynamic and…

Richard Branson’s ballsy advice: Screw it, let’s do it
, General News

Richard Branson’s ballsy advice: Screw it, let’s do it

Richard Branson is the serial entrepreneur who dropped out of school at age 16 to start a magazine and the rest, as they say, is history. His business philosophy? Screw it, let’s…

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