Category: General News

Gerber’s “lemonade stand” prototype
, General News

Gerber’s “lemonade stand” prototype

Insights from Joe Gerber: How to prototype a business Prototypes are one of the most important steps in the design process. Can prototyping also be applied to the business design process? A…

Branding: Closing the gap between your product and your audience
, General News

Branding: Closing the gap between your product and your audience

 Start-ups often fail because they don’t understand their target market’s motivations. They have fine- tuned their offering but lost sight of why. However, ‘why’ is critical to start-up success. ‘Why’ is understanding…

Don’t forget the finer details: A starter’s guide to starting a business
, General News

Don’t forget the finer details: A starter’s guide to starting a business

Don’t forget the finer details: A starter’s guide to starting a business Five top tips when starting your business because the devil, as they say, is in the detail. When it comes…

Find the market need: Design thinking for start-ups
, General News

Find the market need: Design thinking for start-ups

Test the waters with design thinking to increase your chances for success.   “No market need” is the main reason that start-ups often fail within their first 18 months. An offering may…

How age is a benefit rather than a barrier to being an entrepreneur
, General News

How age is a benefit rather than a barrier to being an entrepreneur

Age is an age-old argument when it comes to entrepreneurs, but late starters have the skills and knowledge that only come with experience. Our image of entrepreneurs in recent years is often…

Design thinking, lean start-up and agile: How to turn these buzzwords into start-up success
, General News

Design thinking, lean start-up and agile: How to turn these buzzwords into start-up success

What’s the difference between design thinking, lean start-up and agile? Here’s a quick guide to the entrepreneurial buzzwords and how to use them for greater success. As markets are more dynamic and…

Richard Branson’s ballsy advice: Screw it, let’s do it
, General News

Richard Branson’s ballsy advice: Screw it, let’s do it

Richard Branson is the serial entrepreneur who dropped out of school at age 16 to start a magazine and the rest, as they say, is history. His business philosophy? Screw it, let’s…

Keep it Lean: How to Boost the Growth and Sustainability of your Small Business
, General News

Keep it Lean: How to Boost the Growth and Sustainability of your Small Business

The core idea of a lean business is to maximise customer value and minimise waste; or in other words, create value for customers with fewer resources. In this way, operating a lean…

Live Long and Prosper: 5 Ways to Survive Seasonality
, General News

Live Long and Prosper: 5 Ways to Survive Seasonality

Seasons come, seasons go – and with it come the highs and lows of revenue, staffing, inventory, you name it. Seasonality is yet another pressure that can make it difficult for a…

How to Improve Cash Flow by Reassessing Profit Margins
, General News

How to Improve Cash Flow by Reassessing Profit Margins

Cash flow is an issue that can plague small businesses. It may be due to late-paying customers, cash tied up in inventory, or reinvesting profits back into your business. It can also…

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