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Not Another™ and Their Transformative Work with ORIX New Zealand

Introduction

At Desk Space, we love celebrating the incredible work of our members. This time, we’re shining a light on Not Another™, a creative agency known for their strategic approach to design and development. Their recent collaboration with ORIX New Zealand showcases their ability to craft digital experiences that go beyond aesthetics, delivering business-critical functionality.

‍A Website That Works 24/7
ORIX New Zealand needed a website that was more than just an online presence—it had to be a powerful business tool. Not Another™ built the new ORIX New Zealand site from the ground up using Webflow, ensuring it wasn’t just visually compelling but also functionally robust. Their strategy-first approach meant the website was designed to automate tasks, optimise lead generation, and support ORIX’s wider business goals.

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User-Centred Design & Seamless Integration
Focusing on ORIX’s key customer personas and user journeys, Not Another™ created an online experience that truly resonates with visitors. The website isn’t just a static shopfront; it’s an intuitive platform that enhances engagement and delivers real value to users.
To further elevate the site’s functionality, the team implemented advanced API integrations, connecting the website with Salesforce and ORIX’s vehicle management software. These integrations streamline internal processes and improve user experience, making the site an indispensable asset for ORIX New Zealand.

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Bringing the ORIX Story to Life
From copywriting to photography and videography, every piece of content on the ORIX New Zealand website was carefully curated by Not Another™. Their goal? To capture the warmth and personal approach that ORIX is known for while also representing the diverse landscapes of Aotearoa. Moving away from an Auckland-centric focus, the new website embraces the breadth of ORIX’s reach across New Zealand.

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Continuous Improvement & Optimisation
A website’s launch is just the beginning. Recognising the importance of ongoing performance monitoring, ORIX New Zealand continues to partner with Not Another™ for long-term support. By analysing website data and heatmaps, they identify opportunities for optimisation, ensuring the site evolves with the business’s needs.

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The Impact
Through their collaboration with ORIX New Zealand, Not Another™ has once again demonstrated their expertise in crafting strategic, high-performing digital platforms. Their work exemplifies how thoughtful design and smart technology can work hand-in-hand to create meaningful business impact.
If you’re looking for an agency that blends creativity with strategy, Not Another™ is one to watch. We’re proud to have them as part of our Desk Space community!
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Interested in learning more about Not Another™? Visit their website to see their work in action.

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